The Magazinist
Critical Thinking for Publishers

A Seasoned Publishing Pro … for Projects Large and Small

650 440-2247                                           E-Mail The Magazinist

Unique Solutions from the Only Magazinist in the Business


Think of a project that's nagging you.  Is it a line extension?  A new media kit or marketing program?  Sales training that boosts revenue?  Or do you need an experienced veteran to guide strategic planning? 

Whatever your challenge, put it in our hands for quick and cost-effective results.  Whether your market is consumer or business-to-business… national or regional… print, online, or in person, we deliver expertise built on accomplishment.

Outsourcing is the smart (and increasingly efficient) way to handle the challenges your staff can’t get to.  Each of our clients has found that it’s much less expensive to call in an experienced pro than it is to add to payroll. 

Take the Two-Minute Quiz:

[]  Is your research and promotion working as effectively as  you’d like?

[]  Can your salespeople describe your product's benefits clearly, concisely, and consistently, each and every time?

[]  Are you on budget?  Hitting your revenue targets?  Your profit goals?

[]  Are your audience development costs as low as possible?  Can your circulation director prove it?

[]  Is your advertising market share rising?

[]  Are all of your projects on track and on budget?

[]  Are you monitoring critical performance metrics… achieving best practices in every department?

[]   Is your rate card a sales tool?

[]  Is your Web site ahead of the curve… the place everyone in your market turns to first?

If you answered “No” to any of these questions, you’re missing opportunities to grow and prosper.  Here are a few reasons why it’s time to call The Magazinist.

You benefit from our years of experience in every corner of the business…

· Sales
· Marketing
· Management
·Audience Development and Circulation
·Brand Building and Business Development
·Team Training and Executive Education

Our track record of accomplishment provides assurance and security…

-Launches, Mergers, Acquisitions
· Long-term, Sustainable Growth and Profitability
· Brand Management
· Audience Development
· Strategic communications

 Since 2000 we’ve worked with dozens of satisfied clients, including…

-Pittsburgh Magazine
-Putman Media
-Stanford University
-The Ergo Network
-ASC Communications
-Erie Life Magazine
-1105 Communications
-CMP Media  

Here are a few jobs we’ve completed recently…

 ...Creating an award-winning media kit

 ...Guiding a magazine to profitability after six straight years of losses

 ...Turning declining circulation into  11 percent growth in four years (and still rising)

 ...Completing a comprehensive redesign and relaunch of a regional magazine

 ...Successfully launching a Web-based business

 ...Program development and management at the Stanford Publishing Courses  

Not every nagging problem is a matter of life or death.  Sometimes it’s the little things that bother the most.  But whether the challenge is large or small, strategic or tactical, we’re happy to take it off your hands. Call today for a free initial consultation… and join the many publishers who have found that The Magazinist is a unique and comprehensive solution.

650 440-2247