The Magazinist
Critical Thinking for Publishers


All-in-One Media Directory.  Contains contact info for trade and consumer magazines, house organs, TV and radio stations, and newspapers.  Information is also available in electronic formats.  Free trials are available.  Published by Gebbie Press.


AdWeek Directory.  Detailed reports on advertising agencies, public relations firms, media buying services, and specialty advertising ahops.


Bacon's Newspaper/Magazine Directory.   Lists data and key contacts for U.S. newspapers, magazines, newsletters, and college papers. Designed primarily for PR professionals.  Published by Cision. 


Benn’s Media Directory.  Produced in the U.K. in four volumes covering the U.K., Europe, North America, and the rest of the world.  Provides contacts at newspapers, consumer and business magazines, online products, and broadcast media. Includes editorial and readership profiles. 


BrandWeek Directory.  Profiles of U.S. brands and the companies that market them.


Gale Directory of Publications and Broadcast Media.  Contacts at radio, TV, and print media.  Entries provide address; phone, fax numbers, and e-mail addresses; key personnel, including feature editors.  Also of potential interest:  Gale’s World Directory of Trade and Business Associations and Encyclopedia of Associations.


Marketer’s Guide to Media.  For media planners and other media professionals.  Published by MediaWeek magazine.


Multicultural Marketing Directory.  Identifies agencies, brands and media targeting Hispanic/Latino, African-American, Asian-American, and GLBT consumers.  Published by AdWeek magazine.


National Directory of Magazines.  Contact info plus list rental, circulation, advertising, and production data for 19,000 U.S. and Canadian magazines.  Published by Oxbridge. 


PubList Directory.  Online directory of periodicals, including international as well as U.S. and Canada.  Provides address information, but no personnel.  Requires no-cost registration.


SRDS.  (Standard Rate and Data Service).  SRDS publishes a full range of media-related directories, including the Business Publication Advertising Source and the Consumer Magazine Advertising Source, both designed primarily for media buyers.  Most information on Web site is subscribers-only.


Standard Directory of Advertisers and Standard Directory of Advertising Agencies.  {The Advertising Redbooks)  Contain information such as business classification, agency of record, media expenditures, brands are owned by company, client lists, billings.  Also available in electronic formats.  Web site offers complimentary searches of agencies, suppliers, and brand owners--a useful tool.


Standard Periodical Directory   Contains almost 60,000 magazines, newsletters, newspapers, journals, and other periodicals, sorted by subject..  Published by Oxbridge. 


Ulrich’s Periodical Directory  Ulrich’s is a source of bibliographic and publisher information for 300,000 periodicals of all types, including scholarly journals, popular magazines, newspapers, and newsletters from around the world.  Online access is by subscription only.