The Magazinist
Critical Thinking for Publishers
Publisher's Toolkit

T
his new section is just getting underway.  Stop by from time to time and watch it grow... there's a lot more to come.
Chart of Accounts
A basic list of revenue and expense accounts for magazines

Key Performance Metrics
The Magazinist guide to critical measurement

The Magic Formula
Calculate copy weight based on trim size, paper stock, and page count.  Incredibly useful!

Stolley's Laws of Covers
When People's founding editor analyzed decades of newsstand sales data, here's what he found.

The City and Regional Toolkit
A small bouquet of valuable resources for city and regional magazines.